There we were, 2007. Sunny day, sitting on a terrace somewhere in Buenos Aires. Once again, reminded that Argentina is like a giant farm…You are literally surrounded by the finest ingredients that Mother Nature has to offer – whatever you eat there is as fresh as can be.

Right there and then, we realized that in many places in the world it can be quite hard to find healthy food. We mean the honest stuff, without weird additives and other junk that so many companies hate to tell you about. But still tasty.

Everything suddenly fell into place…We had to create something special. Using the finest ingredients on earth. Extremely yummy. Easy to consume wherever you are, so you never miss out on a piece of nature again. And off course as natural as can be – no artificial hanky panky!

We love eating well, and believe that food should be more than just food. No matter how natural it may be. It should directly contribute to your overall well being . Be produced with your exact needs in mind.

Some call that functional food. We call it real food. We call it the Nature Crops Nutrition Bar.

We gave up our careers and where very lucky to find likeminded people to add to the team. Take Karina for example, our top notch nutritionist. Or Gaston, our super smart food engineer. Then finally, after many months of blending the finest ingredients found on earth, we fulfilled our dream. Your responses have been amazing (thank you and please keep ‘em coming!) and gave us the signal to keep going. To put NATURE back into food.

To keep it naturally simple.